{"id":4977,"date":"2025-07-29T10:01:11","date_gmt":"2025-07-29T13:01:11","guid":{"rendered":"https:\/\/dielenergia.com\/?p=4977"},"modified":"2025-07-29T10:03:22","modified_gmt":"2025-07-29T13:03:22","slug":"facilities-nao-e-custo-e-margem","status":"publish","type":"post","link":"https:\/\/dielenergia.com\/en\/facilities-nao-e-custo-e-margem\/","title":{"rendered":"Facilities n\u00e3o \u00e9 custo. \u00c9 margem."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4977\" class=\"elementor elementor-4977\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fa3e9b e-flex e-con-boxed e-con e-parent\" data-id=\"2fa3e9b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77f9257 elementor-widget elementor-widget-spacer\" data-id=\"77f9257\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf9e34 elementor-widget elementor-widget-heading\" data-id=\"ddf9e34\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Muito al\u00e9m da manuten\u00e7\u00e3o, a intelig\u00eancia operacional virou vantagem competitiva no varejo f\u00edsico.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7ca56 elementor-widget elementor-widget-text-editor\" data-id=\"7d7ca56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1308\" class=\"ember-view reader-text-block__paragraph\">2025 j\u00e1 passou da metade, e o varejo brasileiro chega ao segundo tempo do jogo com um desafio claro: crescer com efici\u00eancia. O consumo n\u00e3o explodiu, os custos continuam pressionando, e a busca por margem virou obsess\u00e3o.<\/p>\n<p id=\"ember1309\" class=\"ember-view reader-text-block__paragraph\">Mas nesse cen\u00e1rio, um movimento silencioso vem ganhando for\u00e7a: o fortalecimento da \u00e1rea de facilities como alavanca estrat\u00e9gica. N\u00e3o se trata mais apenas de cuidar da manuten\u00e7\u00e3o ou manter os equipamentos funcionando. Agora, operar melhor virou o novo vender mais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ddb802 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8ddb802\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a577d1 e-flex e-con-boxed e-con e-parent\" data-id=\"5a577d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4879413 elementor-widget elementor-widget-heading\" data-id=\"4879413\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Crescimento apertado, margem espremida<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66f584e e-flex e-con-boxed e-con e-parent\" data-id=\"66f584e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18bb666 elementor-widget elementor-widget-text-editor\" data-id=\"18bb666\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1311\" class=\"ember-view reader-text-block__paragraph\">Segundo a Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio, o varejo ampliado cresceu pouco mais de 2\u202f% no primeiro semestre. A infla\u00e7\u00e3o sob controle trouxe al\u00edvio, mas a alta nos custos de energia, folha e servi\u00e7os continua desafiadora, principalmente para redes com muitas lojas f\u00edsicas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7bb67 elementor-widget elementor-widget-spacer\" data-id=\"4d7bb67\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e4995e e-flex e-con-boxed e-con e-parent\" data-id=\"6e4995e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53dc51c elementor-widget elementor-widget-heading\" data-id=\"53dc51c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"> Margem apertada, contas em alta: os custos que est\u00e3o engolindo o varejo f\u00edsico\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09fc344 e-flex e-con-boxed e-con e-parent\" data-id=\"09fc344\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b98f399 elementor-widget elementor-widget-image\" data-id=\"b98f399\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1-1024x576.png\" class=\"attachment-large size-large wp-image-4978\" alt=\"\" srcset=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1-1024x576.png 1024w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1-300x169.png 300w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1-768x432.png 768w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1-1536x864.png 1536w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1-18x10.png 18w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-1.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70d7afb e-flex e-con-boxed e-con e-parent\" data-id=\"70d7afb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d08ed1d elementor-widget elementor-widget-text-editor\" data-id=\"d08ed1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<figcaption class=\"reader-image-block__figure-image-caption display-block full-width text-body-small-open t-sans text-align-center t-black--light\">*Valores em (%) de Custos que comprimem a margem s\u00e3o meramente ilustrativos<\/figcaption>\n<\/figure>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f82f1e elementor-widget elementor-widget-spacer\" data-id=\"0f82f1e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e10bc11 e-flex e-con-boxed e-con e-parent\" data-id=\"e10bc11\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-708aa39 elementor-widget elementor-widget-text-editor\" data-id=\"708aa39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1315\" class=\"ember-view reader-text-block__paragraph\">Nesse contexto, cada ponto percentual na efici\u00eancia operacional importa. E \u00e9 a\u00ed que entra o que chamo de \u201co conforto do neg\u00f3cio\u201d, n\u00e3o apenas no sentido t\u00e9rmico, mas como s\u00edmbolo de uma opera\u00e7\u00e3o que funciona com intelig\u00eancia, previsibilidade e controle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf9643 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ebf9643\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-765ca29 e-flex e-con-boxed e-con e-parent\" data-id=\"765ca29\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3687186 elementor-widget elementor-widget-heading\" data-id=\"3687186\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">O invis\u00edvel que gera resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39e7a09 elementor-widget elementor-widget-spacer\" data-id=\"39e7a09\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3bf7fc e-flex e-con-boxed e-con e-parent\" data-id=\"a3bf7fc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2bfd3 elementor-widget elementor-widget-text-editor\" data-id=\"0b2bfd3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1318\" class=\"ember-view reader-text-block__paragraph\">Quem olha de fora, talvez n\u00e3o veja. Mas por tr\u00e1s das melhores opera\u00e7\u00f5es do varejo, existem estruturas de facilities altamente integradas, dados fluindo em tempo real, indicadores de performance, manuten\u00e7\u00e3o preditiva, automa\u00e7\u00e3o de sistemas cr\u00edticos como o ar\u2011condicionado.<\/p>\n<p id=\"ember1319\" class=\"ember-view reader-text-block__paragraph\">\u00c9 isso que permite reduzir consumo de energia, antecipar falhas, manter o conforto do cliente e gerar economia com manuten\u00e7\u00e3o, sem comprometer a opera\u00e7\u00e3o.<\/p>\n<p id=\"ember1320\" class=\"ember-view reader-text-block__paragraph\">E o mais importante: com dados confi\u00e1veis, o gestor deixa de apagar inc\u00eandios e passa a tomar decis\u00f5es estrat\u00e9gicas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07fec1f e-flex e-con-boxed e-con e-parent\" data-id=\"07fec1f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-968f5d5 elementor-widget elementor-widget-text-editor\" data-id=\"968f5d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;As empresas que lideram o varejo hoje n\u00e3o necessariamente vendem mais, mas operam melhor.&#8221;<\/p><p id=\"ember1322\" class=\"ember-view reader-text-block__paragraph\" style=\"box-sizing: inherit; margin: 0px 0px 32px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; font-size: 16px; vertical-align: baseline; background-image: none; background-position: 0% 0%; background-size: auto; background-repeat: repeat; background-attachment: scroll; background-origin: padding-box; background-clip: border-box; line-height: 1.5; color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, &quot;Fira Sans&quot;, Ubuntu, Oxygen, &quot;Oxygen Sans&quot;, Cantarell, &quot;Droid Sans&quot;, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Lucida Grande&quot;, Helvetica, Arial, sans-serif; pointer-events: all; text-align: start;\"><em style=\"box-sizing: inherit; margin: 0px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; vertical-align: baseline; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px;\">\u2014<span class=\"white-space-pre\" style=\"box-sizing: inherit; margin: 0px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; vertical-align: baseline; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; white-space: pre !important;\"> <\/span><\/em><span style=\"box-sizing: inherit; margin: 0px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; vertical-align: baseline; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600;\"><em style=\"box-sizing: inherit; margin: 0px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; vertical-align: baseline; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px;\">\u00cdtalo Hernandes, head de growth na Diel<\/em><\/span><\/p><div><span style=\"box-sizing: inherit; margin: 0px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; vertical-align: baseline; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px; font-weight: 600;\"><em style=\"box-sizing: inherit; margin: 0px; padding: 0px; border-color: rgba(0, 0, 0, 0.9); border-style: none; border-width: 0px; border-image: none 100% \/ 1 \/ 0 stretch; vertical-align: baseline; background: none 0% 0% \/ auto repeat scroll padding-box border-box rgba(0, 0, 0, 0); outline: rgba(0, 0, 0, 0.9) none 0px;\"><br><\/em><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ba5a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"54ba5a0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30f01b8 e-flex e-con-boxed e-con e-parent\" data-id=\"30f01b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d5cf4d elementor-widget elementor-widget-heading\" data-id=\"0d5cf4d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facilities como centro de intelig\u00eancia\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da4631c e-flex e-con-boxed e-con e-parent\" data-id=\"da4631c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c742062 elementor-widget elementor-widget-text-editor\" data-id=\"c742062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1325\" class=\"ember-view reader-text-block__paragraph\">O que antes era uma \u00e1rea de suporte, hoje se posiciona como um hub de intelig\u00eancia. Facilities deixou de ser custo fixo e passou a ser diferencial competitivo, especialmente em redes com dezenas ou centenas de unidades, onde a escala amplifica qualquer ganho de efici\u00eancia.<\/p>\n<p id=\"ember1326\" class=\"ember-view reader-text-block__paragraph\">Esse movimento est\u00e1 diretamente conectado \u00e0 agenda ESG, \u00e0 experi\u00eancia do cliente, ao employer branding e, claro, ao resultado financeiro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2957087 e-flex e-con-boxed e-con e-parent\" data-id=\"2957087\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd7215 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bdd7215\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8e78de e-flex e-con-boxed e-con e-parent\" data-id=\"a8e78de\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e9acd elementor-widget elementor-widget-heading\" data-id=\"54e9acd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Voc\u00ea, agora<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac18faa e-flex e-con-boxed e-con e-parent\" data-id=\"ac18faa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21daa3d elementor-widget elementor-widget-text-editor\" data-id=\"21daa3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1329\" class=\"ember-view reader-text-block__paragraph\">Os custos de\u202ffacilities consomem, em m\u00e9dia, <strong>17\u202fa\u202f43\u202f% da margem bruta<\/strong> dos grandes varejistas e chegam a representar <strong>2\u20135\u00d7 a margem l\u00edquida<\/strong>. Controlar e otimizar esse gasto \u00e9, portanto, essencial tanto para a rentabilidade operacional quanto para a competitividade e a agenda de sustentabilidade das empresas.<\/p>\n<div class=\"reader-image-block reader-image-block--resize\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\">\u00a0<\/div>\n<\/div>\n<\/figure>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c617b53 e-flex e-con-boxed e-con e-parent\" data-id=\"c617b53\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f77b90 elementor-widget elementor-widget-image\" data-id=\"6f77b90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"237\" src=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002210-768x237.png\" class=\"attachment-medium_large size-medium_large wp-image-4979\" alt=\"\" srcset=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002210-768x237.png 768w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002210-300x93.png 300w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002210-18x6.png 18w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002210.png 1018w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Valor de custo de facilities pode variar de 17% a 43%<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9401de7 e-flex e-con-boxed e-con e-parent\" data-id=\"9401de7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cbf20d elementor-widget elementor-widget-spacer\" data-id=\"9cbf20d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6405e elementor-widget elementor-widget-text-editor\" data-id=\"ec6405e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><strong>Escala:<\/strong> em redes com dezenas ou centenas de lojas, cada <strong>0,1\u202fp.p.<\/strong> de economia em facilities\u202fpode significar <strong>milh\u00f5es de reais no EBITDA<\/strong>.<\/li>\n<\/ul><div><br><\/div>\n<ul>\n<li><strong>Competitividade:<\/strong> reduzir esse peso libera margem para reinvestimento em marketing, pre\u00e7o ou experi\u00eancia do cliente.<\/li><\/ul><div><br><\/div>\n<ul>\n<li><strong>Sustentabilidade:<\/strong> programas de efici\u00eancia energ\u00e9tica (sensores, automa\u00e7\u00e3o e energias renov\u00e1veis) n\u00e3o s\u00f3 cortam custos, mas melhoram indicadores ESG \u2013 gerando valor financeiro e reputacional.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-626feaf e-flex e-con-boxed e-con e-parent\" data-id=\"626feaf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d6471 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35d6471\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70315a4 e-flex e-con-boxed e-con e-parent\" data-id=\"70315a4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d6525 elementor-widget elementor-widget-heading\" data-id=\"69d6525\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Onde entra a tecnologia?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a96408 e-flex e-con-boxed e-con e-parent\" data-id=\"5a96408\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-461930e elementor-widget elementor-widget-text-editor\" data-id=\"461930e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1336\" class=\"ember-view reader-text-block__paragraph\">\u00c9 aqui que solu\u00e7\u00f5es como a da Diel Energia fazem sentido. Atuamos junto a grandes redes como Leroy Merlin, Santander, C&amp;A, entre outras, com uma plataforma que integra sensores, automa\u00e7\u00e3o, intelig\u00eancia, dados e gest\u00e3o preditiva dos sistemas de climatiza\u00e7\u00e3o, tudo pensado para melhorar o desempenho das lojas e da opera\u00e7\u00e3o como um todo.<\/p>\n<p id=\"ember1337\" class=\"ember-view reader-text-block__paragraph\">Mas mais do que \u201ccontrolar o ar\u2011condicionado\u201d, o que entregamos \u00e9 conforto para o neg\u00f3cio:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a8c28 e-flex e-con-boxed e-con e-parent\" data-id=\"67a8c28\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e70fae6 elementor-widget elementor-widget-image\" data-id=\"e70fae6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"211\" src=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-768x211.png\" class=\"attachment-medium_large size-medium_large wp-image-4980\" alt=\"\" srcset=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-768x211.png 768w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-300x83.png 300w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-1024x282.png 1024w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-1536x422.png 1536w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-2048x563.png 2048w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Group-1000002188-1-18x5.png 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac7f798 e-con-full e-flex e-con e-parent\" data-id=\"ac7f798\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-176291c elementor-widget elementor-widget-text-editor\" data-id=\"176291c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1339\" class=\"ember-view reader-text-block__paragraph\"><br><\/p><p id=\"ember1339\" class=\"ember-view reader-text-block__paragraph\">E, claro, mais margem no fim do dia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf3d1a7 e-flex e-con-boxed e-con e-parent\" data-id=\"bf3d1a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00c951a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"00c951a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416ea3f e-flex e-con-boxed e-con e-parent\" data-id=\"416ea3f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-823f5f8 elementor-widget elementor-widget-heading\" data-id=\"823f5f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">E o que esperar do segundo semestre?\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0633b64 e-flex e-con-boxed e-con e-parent\" data-id=\"0633b64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b0da3 elementor-widget elementor-widget-text-editor\" data-id=\"66b0da3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember1342\" class=\"ember-view reader-text-block__paragraph\">As redes que conseguirem unir efici\u00eancia + escala + dados + sustentabilidade v\u00e3o sair na frente.<\/p>\n<p id=\"ember1343\" class=\"ember-view reader-text-block__paragraph\">Agora \u00e9 a hora de olhar para dentro, mapear onde a opera\u00e7\u00e3o ainda \u00e9 anal\u00f3gica, onde a manuten\u00e7\u00e3o ainda \u00e9 corretiva e onde a energia ainda escapa pelos dutos invis\u00edveis.<\/p>\n<p id=\"ember1344\" class=\"ember-view reader-text-block__paragraph\">O segundo semestre n\u00e3o ser\u00e1 f\u00e1cil, mas ser\u00e1 das empresas que investirem na base que tratam facilities, tecnologia e intelig\u00eancia operacional como ativos estrat\u00e9gicos.<\/p>\n<p id=\"ember1345\" class=\"ember-view reader-text-block__paragraph\">Conforto \u00e9 mais do que temperatura. \u00c9 margem, \u00e9 controle, \u00e9 futuro sustent\u00e1vel.<\/p>\n<p id=\"ember1346\" class=\"ember-view reader-text-block__paragraph\">Se o seu neg\u00f3cio ainda n\u00e3o olha para isso com a devida aten\u00e7\u00e3o, talvez seja hora de ligar o ar (e o radar). \u26a0\ufe0f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cf3ac e-flex e-con-boxed e-con e-parent\" data-id=\"15cf3ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18f020f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"18f020f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1d6e2f e-flex e-con-boxed e-con e-parent\" data-id=\"a1d6e2f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49253c7 elementor-widget elementor-widget-heading\" data-id=\"49253c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Quem escreveu:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75c3673 e-flex e-con-boxed e-con e-parent\" data-id=\"75c3673\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47095d6 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"47095d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"678\" src=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Mask-group-3.png\" class=\"attachment-large size-large wp-image-4982\" alt=\"\" srcset=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Mask-group-3.png 678w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Mask-group-3-300x300.png 300w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Mask-group-3-150x150.png 150w, https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Mask-group-3-12x12.png 12w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad9148 elementor-widget elementor-widget-spacer\" data-id=\"0ad9148\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cceb758 e-con-full e-flex e-con e-child\" data-id=\"cceb758\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f836ec elementor-widget elementor-widget-text-editor\" data-id=\"4f836ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"ksGOyBtVzEzOJgTMnCzNSFpERwCXUapITUY\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/in\/italohernandes82\/\" target=\"_self\" data-test-app-aware-link=\"\">\u00cdtalo H.<\/a> \u00e9 economista pela PUC-SP, com MBA em Gest\u00e3o Estrat\u00e9gica de Neg\u00f3cios e forma\u00e7\u00e3o executiva em neg\u00f3cios pela Harvard University. Atua h\u00e1 mais de 20 anos nas \u00e1reas de marketing, growth e desenvolvimento comercial, com passagem por grandes empresas como Telef\u00f4nica Brasil, Grupo Abril e Start UPs early stage, atualmente lidera a \u00e1rea de Growth da Diel Energia. Acredita no poder dos dados, da tecnologia e da estrat\u00e9gia comercial bem desenhada para transformar opera\u00e7\u00f5es complexas em neg\u00f3cios mais eficientes e escal\u00e1veis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Muito al\u00e9m da manuten\u00e7\u00e3o, a intelig\u00eancia operacional virou vantagem competitiva no varejo f\u00edsico. 2025 j\u00e1 passou da metade, e o varejo brasileiro chega ao segundo tempo do jogo com um desafio claro: crescer com efici\u00eancia. O consumo n\u00e3o explodiu, os custos continuam pressionando, e a busca por margem virou obsess\u00e3o. Mas nesse cen\u00e1rio, um movimento [&hellip;]<\/p>","protected":false},"author":2,"featured_media":4975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facilities n\u00e3o \u00e9 custo. \u00c9 margem. - Diel Energia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dielenergia.com\/en\/facilities-nao-e-custo-e-margem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facilities n\u00e3o \u00e9 custo. \u00c9 margem. - Diel Energia\" \/>\n<meta property=\"og:description\" content=\"Muito al\u00e9m da manuten\u00e7\u00e3o, a intelig\u00eancia operacional virou vantagem competitiva no varejo f\u00edsico. 2025 j\u00e1 passou da metade, e o varejo brasileiro chega ao segundo tempo do jogo com um desafio claro: crescer com efici\u00eancia. O consumo n\u00e3o explodiu, os custos continuam pressionando, e a busca por margem virou obsess\u00e3o. Mas nesse cen\u00e1rio, um movimento [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dielenergia.com\/en\/facilities-nao-e-custo-e-margem\/\" \/>\n<meta property=\"og:site_name\" content=\"Diel Energia\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-29T13:01:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T13:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mkt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mkt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/\"},\"author\":{\"name\":\"mkt\",\"@id\":\"https:\/\/dielenergia.com\/#\/schema\/person\/a285d4155b06bdd3b122f9150165624c\"},\"headline\":\"Facilities n\u00e3o \u00e9 custo. \u00c9 margem.\",\"datePublished\":\"2025-07-29T13:01:11+00:00\",\"dateModified\":\"2025-07-29T13:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/\"},\"wordCount\":846,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dielenergia.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/\",\"url\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/\",\"name\":\"Facilities n\u00e3o \u00e9 custo. \u00c9 margem. - Diel Energia\",\"isPartOf\":{\"@id\":\"https:\/\/dielenergia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png\",\"datePublished\":\"2025-07-29T13:01:11+00:00\",\"dateModified\":\"2025-07-29T13:03:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage\",\"url\":\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png\",\"contentUrl\":\"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/dielenergia.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facilities n\u00e3o \u00e9 custo. \u00c9 margem.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dielenergia.com\/#website\",\"url\":\"https:\/\/dielenergia.com\/\",\"name\":\"Diel Energia\",\"description\":\"Gest\u00e3o inteligente de ar-condicionado\",\"publisher\":{\"@id\":\"https:\/\/dielenergia.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dielenergia.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dielenergia.com\/#organization\",\"name\":\"Diel Energia\",\"url\":\"https:\/\/dielenergia.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dielenergia.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dielenergia.com\/wp-content\/uploads\/2024\/09\/Diel-logo.png\",\"contentUrl\":\"https:\/\/dielenergia.com\/wp-content\/uploads\/2024\/09\/Diel-logo.png\",\"width\":183,\"height\":56,\"caption\":\"Diel Energia\"},\"image\":{\"@id\":\"https:\/\/dielenergia.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/dielenergia\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dielenergia.com\/#\/schema\/person\/a285d4155b06bdd3b122f9150165624c\",\"name\":\"mkt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dielenergia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/891698c6d2abe99ea662d4c4945addf8a52446b11045d761938d822e8a409af1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/891698c6d2abe99ea662d4c4945addf8a52446b11045d761938d822e8a409af1?s=96&d=mm&r=g\",\"caption\":\"mkt\"},\"url\":\"https:\/\/dielenergia.com\/en\/author\/mkt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facilities n\u00e3o \u00e9 custo. \u00c9 margem. - Diel Energia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dielenergia.com\/en\/facilities-nao-e-custo-e-margem\/","og_locale":"en_US","og_type":"article","og_title":"Facilities n\u00e3o \u00e9 custo. \u00c9 margem. - Diel Energia","og_description":"Muito al\u00e9m da manuten\u00e7\u00e3o, a intelig\u00eancia operacional virou vantagem competitiva no varejo f\u00edsico. 2025 j\u00e1 passou da metade, e o varejo brasileiro chega ao segundo tempo do jogo com um desafio claro: crescer com efici\u00eancia. O consumo n\u00e3o explodiu, os custos continuam pressionando, e a busca por margem virou obsess\u00e3o. Mas nesse cen\u00e1rio, um movimento [&hellip;]","og_url":"https:\/\/dielenergia.com\/en\/facilities-nao-e-custo-e-margem\/","og_site_name":"Diel Energia","article_published_time":"2025-07-29T13:01:11+00:00","article_modified_time":"2025-07-29T13:03:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png","type":"image\/png"}],"author":"mkt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"mkt","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#article","isPartOf":{"@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/"},"author":{"name":"mkt","@id":"https:\/\/dielenergia.com\/#\/schema\/person\/a285d4155b06bdd3b122f9150165624c"},"headline":"Facilities n\u00e3o \u00e9 custo. \u00c9 margem.","datePublished":"2025-07-29T13:01:11+00:00","dateModified":"2025-07-29T13:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/"},"wordCount":846,"commentCount":0,"publisher":{"@id":"https:\/\/dielenergia.com\/#organization"},"image":{"@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage"},"thumbnailUrl":"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png","articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/","url":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/","name":"Facilities n\u00e3o \u00e9 custo. \u00c9 margem. - Diel Energia","isPartOf":{"@id":"https:\/\/dielenergia.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage"},"image":{"@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage"},"thumbnailUrl":"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png","datePublished":"2025-07-29T13:01:11+00:00","dateModified":"2025-07-29T13:03:22+00:00","breadcrumb":{"@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#primaryimage","url":"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png","contentUrl":"https:\/\/dielenergia.com\/wp-content\/uploads\/2025\/07\/Na-Pratica-italo-4.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/dielenergia.com\/facilities-nao-e-custo-e-margem\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/dielenergia.com\/"},{"@type":"ListItem","position":2,"name":"Facilities n\u00e3o \u00e9 custo. \u00c9 margem."}]},{"@type":"WebSite","@id":"https:\/\/dielenergia.com\/#website","url":"https:\/\/dielenergia.com\/","name":"Diel Energia","description":"Gest\u00e3o inteligente de ar-condicionado","publisher":{"@id":"https:\/\/dielenergia.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dielenergia.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dielenergia.com\/#organization","name":"Diel Energia","url":"https:\/\/dielenergia.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dielenergia.com\/#\/schema\/logo\/image\/","url":"https:\/\/dielenergia.com\/wp-content\/uploads\/2024\/09\/Diel-logo.png","contentUrl":"https:\/\/dielenergia.com\/wp-content\/uploads\/2024\/09\/Diel-logo.png","width":183,"height":56,"caption":"Diel Energia"},"image":{"@id":"https:\/\/dielenergia.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/dielenergia\/"]},{"@type":"Person","@id":"https:\/\/dielenergia.com\/#\/schema\/person\/a285d4155b06bdd3b122f9150165624c","name":"mkt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dielenergia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/891698c6d2abe99ea662d4c4945addf8a52446b11045d761938d822e8a409af1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/891698c6d2abe99ea662d4c4945addf8a52446b11045d761938d822e8a409af1?s=96&d=mm&r=g","caption":"mkt"},"url":"https:\/\/dielenergia.com\/en\/author\/mkt\/"}]}},"_links":{"self":[{"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/posts\/4977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/comments?post=4977"}],"version-history":[{"count":12,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/posts\/4977\/revisions"}],"predecessor-version":[{"id":4994,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/posts\/4977\/revisions\/4994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/media\/4975"}],"wp:attachment":[{"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/media?parent=4977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/categories?post=4977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dielenergia.com\/en\/wp-json\/wp\/v2\/tags?post=4977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}